Boost sales with our 45-point ecommerce cro checklist — a step-by-step guide to optimize your store and increase conversions in 2025.

This article outlines the trust signals to use, where to place them in the sales funnel, and how to reduce cart abandonment through real social validation.

Discover the holy grail of ecommerce conversion optimization, proven tactics to boost sales, lower bounce rates, and maximize every customer visit.

Boost your store’s sales with 21 actionable tips to improve Mobile Ecommerce Conversion Rates and outperform the 1.8% industry average.

Discover 6 proven social selling examples and strategies to boost engagement, build trust, and close more deals through authentic online connections.

Boost sales and brand appeal with proven conversion rate optimization for luxury ecommerce that turns browsers into loyal buyers.

About Silky Gem Silky Gem isn’t just a candy store – it is the story of Gia Huynh’s grit and artistry. Rooted in Vietnam, her parents taught her that everything worth having requires hard work. She worked long days in a nail salon and spent nights crafting candies in her apartment. Within months, her crystal candies went viral on social media, and the orders overflowing her living room turned into Silky Gem, a premium candy brand that sold more than 2 million pieces and 160,000 collection boxes

Discover the 5 key stages of an Ecommerce Conversion Funnel and learn how to turn browsers into loyal buyers with smarter sales strategies.

Discover the average ecommerce conversion rate by industry in 2025 and see how your store stacks up against top-performing sectors.

Wondering if CRO for ecommerce is worth it? Discover how optimizing conversions can boost sales, improve UX, and increase your store’s ROI.

Learn how an ecommerce sales funnel works, from awareness to conversion, and discover key steps to increase sales and customer loyalty.

About KIAURA KIAURA isn’t just a sunglasses brand — it’s a vision of a lifestyle. Founded by CEO Parker Godfrey in Southern California, KIAURA creates handmade, architecturally inspired eyewear that invites customers to “see life through a new lens.” “I didn’t want to create a run-of-the-mill sunglass brand. I wanted to create a new world people can step into with KIAURA,” says Parker. Every pair is hand-drawn and built with purpose — a balance of striking design and functional features. And

About Billy Reid Billy Reid is an American men’s fashion brand known for its effortless blend of Southern charm and modern sophistication. The brand crafts timeless apparel, footwear, and accessories with a commitment to quality and detail — and is beloved by style-conscious customers worldwide. The Challenge While Billy Reid has a loyal customer base, they were looking for ways to capitalize on enthusiasm from existing customers and turn that energy into measurable sales. The team knew tha

When SweetLegs, a leading Shopify store that offers ultra-comfortable, patterned leggings, and body-positive ethos, sought to improve customer engagement and drive more sales, they turned to our innovative social shopping app. The results? Impressive conversion rates, higher-than-average order values (AOV), and rapid purchase timelines that outperformed expectations. Here’s how we made it happen: The Challenge Selling leggings in a competitive eCommerce market isn’t easy. SweetLegs wanted a

Background: Founded in 2012, the Erimish brand of Boutique Stackable Bracelets & Jewelry is built on empowering women to bring out their own style and share it with the world. Erimish jewelry is available in over 10,000 locations, from Nordstrom’s to local jewelry stores. Erimish sought to increase sales for its Shopify store and enlisted Nomad to help them with their marketing strategy. Nomad adopted a strategic approach to revamp their advertising efforts without disrupting existing performa

Background  Founded in 2003, Luli Fama is a globally recognized women’s luxury swim and resort wear brand. They were spending most of their marketing budget on Facebook and Instagram ads, but found that it was becoming more expensive to acquire new visitors and challenging to convert them into customers. Luli Fama added Polls near the end of February 2024 because they recognized that shoppers wanted to get input from friends, and they wanted a more efficient way to acquire new customers.  Im

Background: Ever Pretty has over 20 years of experience in the fashion industry and has served millions of customers across the globe. Their company was founded on the principle of putting their customers first, and they are always looking for innovative ways to improve their customers’ shopping experience. Ever Pretty installed Polls in early 2024 to add social shopping capabilities to their U.S. focused e-commerce store. Impact: Ever Pretty immediately saw a positive impact on key revenue-

Growing your e-commerce store can be challenging. While your website may look ready for business, it won’t do a whole lot of good until you implement strategies that answer two major questions: 1. How do you drive shoppers to your store? 2. How do you get them to actually buy something? When it comes to e-commerce, the answer to both lies in properly harnessing the power of web traffic. Increasing web traffic means more people visiting your store, and more visitors means more opportunities t

Shop with Friends: Tap Into Existing Organic Behavior  Whether you’re picking out a new dress or just choosing what to eat for dinner, it’s easier to make a decision when you have access to data and feedback you trust. The right information allows customers to better understand their choices, assess positives and negatives, and ultimately feel more confident in their decision-making process. Polling friends and family is an easy way for customers to gather the information that drives their pu

Little Trouble makes cool clothes to celebrate kids for being kids. They added polls to make it easier for parents to share their cool clothes with other parents. Challenge:  Little Trouble already had a strong content marketing strategy and lots of Instagram followers, but they wanted a way to drive more word-of-mouth sales while reducing cart abandonment rates.  Polls made it easier for shoppers to share Little Trouble with their ideal demographic (young parents with young kids) while givin

You may not realize it, but you've probably already had some experience with social shopping. Social shopping is the intersection of your social network and online shopping, and it can be critical to the decision-making process. It's the part of online shopping where users engage others in their shopping experience, and it happens in group chats, in comment sections, in the sharing of posts, and more. It's also important to note that social shopping is different from social commerce (selling p

12th Tribe is on a mission to dress customers for their favorite memories. They added Shop with Friend's polling feature to help shoppers get input from their friends while browsing their online store, and the results are incredible: Word-of-Mouth Growth Getting input from friends is a critical part of the purchase journey for online retail. With 12th Tribe, we turned this existing behavior into a word of mouth growth engine. With a single tap, shoppers can turn their cart into a poll and